I have been blogging at soundingsjohnbarker (https://soundingsjohnbarker.wordpress.com/) for about a year and a half now. Recently I reached some kind of magical tipping point where I no longer have to write anything, at least for the foreseeable future, to garner more than 100 readers a day on average. It’s got so easy, I missed marking the few days it took to go from 49,000 readers to 50,000 readers because I hadn’t been looking at my stats much (the bane of every self-respecting blogger, or so it seems anyway) because I hadn’t written anything new since Feb. 16.
Not that it really matters much. Even if they were inclined to disclose such proprietary information, which they’re not for the most part, I’m not mathematically enough gifted to really understand how various Google and Facebook algorithms work, so I can’t explain why this is so.
I do know this: About 75 per cent of the daily views right now on the almost 200 posts I’ve written since September 2014 come from my home or landing page on the blog, with a handful of stories, or blog posts, if you will, garnering views of at least one or two readers somewhere in the world every day.
I’m delighted to say “Red Barn, Big Barney and the Barnbuster” (https://soundingsjohnbarker.wordpress.com/2014/09/13/red-barn-big-barney-and-the-barnbuster/) one of my early posts from Sept. 13, 2014 joined that rarefied company of posts recently. On an ordinary day, readers in about a dozen or more countries around the globe read what I have written here. The makeup of the countries changes somewhat but the overall number of 12 or slightly more on a daily basis, has been the same almost from the beginning. It doesn’t go up or down much.
It seems that the majority of the stories being read right now, where a reader goes to a specific story rather than my homepage, come disproportionally from my earlier work, say between September 2014 and last May. Is that because I wrote better stuff back then? Possibly. But I think it more likely has a lot to do with the mysteries of Google search and how things cycle around the World Wide Web (WWW) on the Internet. I expect perhaps that in six months from now, some of the stories I’ve penned more recently will find their stride.
Along the way, I’ve learned a few tricks, of course. Write local if you want some big numbers on a given day. While I do from time to time, if some local issue or story interests me in an unusual way, I stay away from that kind of writing for the most part. For one thing, those kind of stories, I find, have little staying power, with three or four rare local exceptions (an unsolved murder story; a story about Dr. Alan Rich’s retirement last year and local lawyer Alain Huberdeau’s appointment to the provincial court bench; and several Vale stories come to mind). But most of them are one or two day wonders. It’s the more eccentric pieces on other places and even times that have a deeper and wider audience in the long run. Fortunately, I prefer to write on more eclectic things these days without any particular regard for geography or subject matter if the topic strikes my interest. Thompson city council may well make decisions that affect me in myriad ways, not the least of which is in the pocketbook as a local taxpayer, but even that can’t remove the glaze from my eyes long enough to write much about local municipal politics, although our water bills are tempting me to make an exception. But reading newspaper accounts of such goings on is usually painful enough. Mind you, I realize what strikes my fancy to write about when I don’t write local, is not for everyone, and I have no doubt that I’ve created some eye glazing of my own especially when I write on eschatology or some other arcane to some of my local readers religious topic.
The other thing I’ve learned is a bit about the value of tags and search engine optimization. And what I’ve learned, I must confess, is not exactly high culture or high-minded for that matter. Sex sells. Sizzle sells. Self-referential sells. Surprise!
My leading search engine terms today are: “hot tub high school; Lauren German hot tub school; MKO audit; Red Barn restaurant; LBJ sworn in” and “hot tub high school movie.” If you detect a theme, it is actually from a more recent story Jan. 29 headlined, “Fox TV’s Lucifer Morningstar and normalizing evil: Does the devil get any cuddlier?” (https://soundingsjohnbarker.wordpress.com/2016/01/29/fox-tvs-lucifer-morningstar-and-normalizing-evil-does-the-devil-get-any-cuddlier/) where I wrote, “Multiple references by Morningstar to Dancer about her briefly being a B-list actress, best known for her topless scenes in a movie called Hot Tub High School, before she became a cop, like her dad, are not accompanied by flashbacks, although Neil Genzlinger in his New York Times review, described the devil in Lucifer as having the “sexist, salacious mind-set of a 14-year-old boy” when it comes to Chloe.”
Perhaps destined to join the ranks of stories read daily in a few months?
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