Food

Aloha: ‘Yes’ or ‘No’ to Hawaiian pizza?

 

In the Great Pizza debate there is really only one main question: Is Hawaiian pizza a delight or an abomination?

Sure, there are some subsidiary questions connoisseurs ask about, such as whether anthracite coal-fired or wood-fired ovens bakes a better pizza pie, although it’s a bit of an apples and oranges comparison because the answer partly depends on the kind of cheese topping and other ingredients, or whether the best pizzas in North America come out of a handful of pizza joints in New York City or New Haven, Connecticut? That sort of thing.

Coal-fired ovens typically run between 800°F and 1,000°F, sometimes even higher, according to Pizza Today, the industry’s leading trade magazine, which was launched in 1984 by pizzeria owner Gerry Durnell in the tiny town of Santa Claus, Indiana.

Durnell had worked his way through college as a rock and roll disc jokey, a TV cameraman, and as an announcer for the Ozark Jubilee. He was running an ice cream shop in Santa Claus, in southwestern Indiana, not too far from the Kentucky state line , when he decided to add baking pizzas to his restaurant menu.

In a Dec. 15, 2104 article in Pizza Today, headlined “Respecting the Craft: Wood vs. Coal,” Tony Gemignani, who got his start in 1991 as a pizza thrower at his brother’s Pyzano’s Pizzeria in Castro Valley, California, notes “specialty cheese like a dry mozzarella, also known as a Caprese loaf, is common. This cheese is typically sliced and applied before the sauce. Common pizzas are tomato pies, clam and garlic, and sausage, says Gemignani, the first and only Triple Crown winner to date for baking at the International Pizza Championships in Lecce, Italy. “When you’re cooking at such a high temperature, even higher than a wood-fired oven,” he says, “you still have a longer bake time because a coal oven doesn’t have a high flame like a wood-fired oven. The pizza is typically 16 to 18 inches in diameter and is charred yet pliable. It has a slight crispness, with some stability.

“A wood-fired oven typically runs between 650°F and 900°F. At 900°F, pizzas can cook in 60 to 90 seconds. Fresh mozzarella and buffalo mozz are typically used. The pizzas that come from these ovens are typically 11 to 13 inches in diameter and come out of the ovens charred, soft, delicate and sometimes wet (even soupy at times). They are not recommended for delivery.

“When it comes to the price of wood and coal, they are very similar.”

Lombardi’s (a favourite of Italian tenor Enrico Caruso) was founded in 1905 on Spring Street in the Little Italy section of Manhattan in New York City, and is the oldest pizzeria in the United States. While it is generally agreed pizza originated in Italy, the date of its invention is hard to pin down with exactitude. 

Neapolitan pizza is first mentioned by name in the late 18th century, and that’s usually considered to be the origin date for pizza, but a minority opinion in recent years is that pizza dates back to 997 in the 10th century, when it appears on a Latin list of foods to be supplied annually at Christmas and Easter as a tithe to the archbishops of Gaeta (“whether to us or our successors”) in central Italy, payable by the tenants of a mill on the nearby Garigliano River.

In support of the later Naples origins of pizza theory, an often recounted story holds that on June 11, 1889, to honour the Queen consort of Italy, Margherita of Savoy, the Neapolitan pizza-maker Raffaele Esposito created the “Pizza Margherita”, a pizza garnished with tomatoes, mozzarella, and basil, to represent the national colours of Italy as on the Italian flag.

Carol Helstosky, an associate professor of history at the University of Denver, and the author of Pizza: A Global History, told CBC Radio earlier this year that “pizza never had that great a reputation throughout much of its history. As people tried pizza, it had its origins in Naples, right, in the 17th century. And as people outside of Naples, even other Italians or foreigners, tried pizza they reacted with absolute disgust. I believe American inventor Samuel Morse, when he visited Naples and tried pizza, he described that as a type of ‘nauseous cake.'”

In Naples, Helstosky says, there were several different types of pizza, but “mostly pizza was consumed by the poorest of the Neapolitans – soldiers, workers, families who didn’t have access to kitchens and purchased cheap street food. This was also a place where people could eat pasta street side, and so pizza would be a cheap takeaway snack. And so the pizzaiolo would make pizza out of whatever ingredients he happened to have on hand. Near Naples, tomatoes were certainly popular but also fish. And then some mozzarella made out of buffalo milk, fresh herbs like basil or oregano. Whatever was on hand would be sprinkled on top of a pizza.”

Morse, who hardly tried to telegraph his opinion on the matter, apparently was of a minority view on the subject of pizza, which in the 21st century is, if not quite a universal dish worldwide, well, at least and international dish. In March 2015, Pope Francis told Valentina Alazraki, the veteran Vatican correspondent for Mexico’s Noticieros Televisa,  the only thing he really missed after two years as pope was the ability “to go out to a pizzeria and eat a pizza,” adding that even as Cardinal Jorge Mario Bergoglio in Buenos Aires he was free to roam the streets, particularly to visit parishes (https://soundingsjohnbarker.wordpress.com/2015/03/15/catholic-cooking-from-pope-francis-love-for-buenos-aires-pizzerias-to-father-leo-patalinghug-the-tv-show-filipino-cooking-priest/).

Almost half the population of Buenos Aires can rightfully claim Italian heritage, so it is little surprise the Argentinian capital is so well-known for its Napoletana pizza. “The only thing I would like is to go out one day, without being recognized, and go to a pizzeria for a pizza,” Pope Francis said, comparing his life now to how it was when he was Archbishop of Buenos Aires. “In Buenos Aires I was a rover. I moved between parishes and certainly this habit has changed. It has been hard work to change. But you get used to it,”  Pope Francis told Alazraki.

Last year I wrote about Glenview, Illinois-based Family Video (https://soundingsjohnbarker.wordpress.com/2016/01/17/who-shot-the-video-store-and-how-did-glenview-illinois-based-family-video-survive-to-thrive-and-still-rent-movies-and-now-sell-pizza/), which continues to survive and thrive and still rent movies, but also mentioned how they now sell pizza made in their video stores from Marco’s Pizza of Toledo, Ohio. Marco’s Pizza, founded in 1978 by Pasquale “Pat” Giammarco, is one of the fastest-growing pizza franchise operations in the United States. The Toledo-based delivery pizza franchisor opened 116 stores in 2015. Pizza is a $46- billion market in the United States that continues to grow at a rate of about one to two per cent per year.

I’ve written here and elsewhere about driving a Plymouth Duster to deliver for Mother’s Pizza Simcoe North in Oshawa during my last spring in high school for $2.65 per hour – plus tips (https://soundingsjohnbarker.wordpress.com/2014/09/15/a-taste-for-yesterday-mothers-pizza-and-pepis-pizza/). Mother’s was an iconic Canadian pizza parlour chain from the 1970s – with its swinging parlour-style doors, Tiffany lamps, antique-style chairs, red-and-white checked gingham tablecloths, black-and-white short silent movies shown on a screen for patrons waiting for their meal to enjoy, root beer floats and pizzas served on silver-coloured metal pedestal stands.

I also recall writing on Oshawa’s “Share Your Memories” webpage that “in keeping with the spirit of the thing, my own comment Feb. 3 [2014] reads, ‘Pepi’s Pizza, eh? Simcoe and John streets. I had a friend who worked there circa 1973-74. I still have fond memories of the pepperoni pizza … greasy, yes, sure. But superb also.’”

Mother’s Pizza was founded in 1970 by three partners, Grey Sisson, Ken Fowler and Pasquale Marra, and got its start in the Westdale Village area of Steeltown. The chain eventually grew to about 120 locations in Canada, the United States and England.

In 2008, Brian Alger acquired the then-expired trademark to Mother’s Pizza – one of his favourite childhood brands – and along with another entrepreneur, Geeve Sandhu, re-opened April 1, 2013 at 701 Queenston Rd. in Hamilton, Ont.

When Sam Panopoulos emigrated, along with his two brothers, when he was 20, from Greece to Canada in 1954, pizza was an oddity. “Pizza wasn’t in Canada – nowhere,” he told CBC Radio’s As It Happens last February.

“At the time, the food was available in Detroit and was slowly making its way to neighbouring Windsor, Ont., not far from Chatham, Ont., the small town where Panopoulos had settled and opened a restaurant,” CBC reported.

“When visiting Windsor, he dined on pizza and decided to try making it at home. ‘Those days, the main thing was mushrooms, bacon and pepperoni. There was nothing else going on the pizza,'” said Panopoulos.

“Inspired by a can of pineapple on his shelf, he took a chance and tossed the fruit on his pizza. The year was 1962. Hawaiian pizza had arrived at the Satellite Restaurant in Chatham.

“We just put it on, just for the fun of it, see how it was going to taste,” Panopoulos told the BBC News last February. “We were young in the business and we were doing a lot of experiments.

“Customers ended up loving the savoury sweetness of the dish.

“The creation also capitalized on the mid-century tiki trend, which popularized Polynesian culture in North America.

“Nobody liked it at first,” said Panopoulos. “Those days nobody was mixing sweets and sours and all that. It was plain, plain food.”

That debate continues 55 years later. Icelandic President Guðni Th. Jó­hann­es­son made world headlines earlier this year at a university in Iceland, in a story that became known as “Pineapplegate” after he was asked  whimsical question about his views on pineapple as a topping on pizza and he responded in a lighthearted way that he thought that it should be banned and that he was “fundamentally opposed” to pineapple on pizza and suggested. “I like pineapple, just not on pizza. But I can’t make laws that make it illegal for people to put pineapples on their pizzas,” Guðni said. “I am happy I don’t have that authority, presidents shouldn’t be tyrants. I wouldn’t want to live in a world where those in my position could ban things they don’t like. But I recommend putting seafood on pizza.”

Sam Panopoulos, who was 83, died last month. “From what I have read, Sam was a decent man with a good sense of humour,” Guðni wrote on Facebook. “Indirectly you could say we crossed paths after I jokingly (yeah, right) said that this particular topping should be banned.”

Me? Well, I don’t know that I tried any kind of pizza until maybe the early 1970s when I was 13 or 14. My parents came a bit late to the appeal of pizza, although I do recall my dad heading out on the occasional Friday night when some of my Nipigon Street friends, perhaps Mike Byrne and Paul Sobanski, were over, and dad coming back with a box of Mothers Pizza from Simcoe North, the first and only Mothers in Oshawa at the time.

I think I may have had my first Hawaiian pizza in the late spring or early summer of 1976, at the very, very end of my Oshawa Catholic High School Grade 13 days, on a picnic table at Lakeview Park in the south end of Oshawa on the north shore of Lake Ontario, hanging out in those last glorious days of high school freedom with my comrades in numerous adventures, both big and small, Ann Marie (a.k.a. Annie and A.M.) McDermott, and Gerry Byrne, both of whom are friends to this day. I might even have been just finishing up my part-time after-school driving job for Mothers Pizza Simcoe North at the time, as I got ready to move to a higher-paying student summer job at General Motors of Canada, before beginning my higher learning at Trent University in Peterborough, Ontario that September.

The Hawaiian pizza verdict? Well, last night I had both chunks of pineapple and anchovies’ paste on the pizza I constructed at home (pictured above), suggesting I’m quite OK with mixing sweets and sours, and enjoy the savoury sweetness of the Hawaiian pizza model (I tend to improvise a bit) that Sam Panopoulos first offered us in 1962 at his Satellite Restaurant in Chatham.

Thanks, and aloha, Sam!

You can also follow me on Twitter at: https://twitter.com/jwbarker22

 

 

 

 

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Food

The Accidental Lowbrow Fast Food Blogger

 

 

 

 

Back in September 2014, I’d never have guessed some 80,000 views and 2½ years later, how often I’d have written about food, especially fast food joints and other greasy spoons in Canada and the United States. I’m not quite sure what I thought I was going to be writing about, but I don’t remember food being on my composing radar for blog posts. Premillennial dispensationalism? The Rapture? Young Earth Creationism?  Spiritual Warfare? Petrus Romanus? Prophecy of St. Malachy or Prophecy of the Popes? Any and all things Catholic? Sure, all of these and more, some pretty arcane and from the fringe of the respectable-thinking universe. But food? Who’d a thunk it?

Admittedly, I had written on occasion about food, especially fast food, prior to venturing forth with soundingsjohnbarker (https://soundingsjohnbarker.wordpress.com/) but not that often.  Mainly if it involved a road trip from Southern Ontario to New England or vice-versa that wound up taking me to my favourite Red Barn, up in the Adirondacks in Troy, New York, or something got me thinking about high school back in Oshawa, Ontario and memories of Mother’s Pizza and Pepi’s Pizza. That sort of thing.

Just taking a quick look here, it looks like I’ve become an insatiable lowbrow fast food blogger who dreams of being to blogging what Guy Fieri of Diners, Drive-Ins and Dives is to TV. And that’s just looking for headlines that trumpet food, not so much others posts that mention food either in a secondary or passing fashion, overshadowed by a main non-food story. Last year I wrote about Glenview, Illinois-based Family Video (https://soundingsjohnbarker.wordpress.com/2016/01/17/who-shot-the-video-store-and-how-did-glenview-illinois-based-family-video-survive-to-thrive-and-still-rent-movies-and-now-sell-pizza/), which continues to survive and thrive and still rent movies, but also mentioned how they now sell pizza made in their video stores from Marco’s Pizza of Toledo, Ohio. Marco’s Pizza, founded in 1978 by Pasquale “Pat” Giammarco, is one of the fastest-growing pizza franchise operations in the United States. The Toledo-based delivery pizza franchisor opened 116 stores in 2015. Pizza is a $46- billion market in the United States that continues to grow at a rate of about one to two per cent per year.

In a similar vein, I’ve written a couple of times about the Burntwood Curling Club’s monthly, from November to April anyway, fundraising pickerel fish fry, now in its third season, to bring in some revenue at $20 a plate for the older crowd and $10 a plate for those 12 and under, with proceeds going towards what it cost to replace the club’s aging ice plant, a big ticket six-figure item for curling clubs. The last fish fry of the season is set for Monday, April 3 in the upstairs club lounge from 5 p.m. to 7:30 p.m. The fish fry involves club volunteers cooking about 50 pounds per fish fry of  fresh pickerel, also known as walleye, from the commercial fish packing station in Wabowden. Pickerel is the most valuable commercial fish catch in Manitoba, with an average value of  about $20 million per year, which is about 70 per cent of the landed value of all species, and comprise more than 40 per cent of commercial fish production in the province by weight. Am I writing primarily about curling or pickerel? I suppose some of both really, but I know a bit more about pickerel. Jeanette and I are looking forward this spring and summer to marking a decade fishing together off the dock for pickerel at Paint Lake Marina!

I’ve written here and elsewhere about driving a Plymouth Duster to deliver for Mother’s Pizza Simcoe North in Oshawa during my last spring in high school for $2.65 per hour – plus tips (https://soundingsjohnbarker.wordpress.com/2014/09/15/a-taste-for-yesterday-mothers-pizza-and-pepis-pizza/). Mother’s was an iconic Canadian pizza parlour chain from the 1970s – with its swinging parlour-style doors, Tiffany lamps, antique-style chairs, red-and-white checked gingham tablecloths, black-and-white short silent movies shown on a screen for patrons waiting for their meal to enjoy, root beer floats and pizzas served on silver-coloured metal pedestal stands.

Maybe we all just love food, no?

In Winnipeg, we have V.J.’s Drive Inn at at Broadway and Main with its overstuffed double chili cheese dogs, greasy spoon certified cheeseburgers, golden fries and chocolate milkshakes, all for the more discerning among the Fort Garry Hotel clientele methinks.

And speaking of chili dogs: should you ever find yourself down in Durham, North Carolina, you can’t go wrong enjoying a meal at The Dog House, locally owned and in business in Durham since 1970, and serving up an assortment of Bull-Dogs, Boxer Dogs, Collie Dogs, Hound Dogs, Puppy Dogs, Ol’ Yallows and the like.

Living in North Carolina was where I developed tastes for chili dogs, deep-fried cornmeal-batter Hushpuppies, pork barbecue and fat back, cracklins and wash pot pork rinds, while prudently not losing said tastes by overdoing it with low-density lipoproteins (LDL) cholesterol testing at nearby Duke University Medical Center, although I visited the world-class medical facility for other ailments on occasion.

The Dog House says its chili is made from a family recipe with pure beef, and no beans, soy or other fillers; just a blend of secret spices and 47 years of experience.

As for the slaw, it is “not too sweet and not too spicy,” and always freshly made.

But closer to home, when you’re appetite is a bit larger than a sausage dog or one of its cousins,  my pick is Lovey’s BBQ in St. Boniface for hand trimmed briskets, pork shoulders and ribs. Yum!

Sometimes you get to combine your writing interests, say about Catholicism and food, as I did in “Catholic cooking: From Pope Francis’ love for Buenos Aires pizzerias to Father Leo Patalinghug, the TV show Filipino ‘Cooking Priest’” (https://soundingsjohnbarker.wordpress.com/2015/03/15/catholic-cooking-from-pope-francis-love-for-buenos-aires-pizzerias-to-father-leo-patalinghug-the-tv-show-filipino-cooking-priest/)

I combined Catholicism and food on a few other occasions as well: In “‘Make mine halibut, please’: Fish-and-chips-Catholic-on-Friday” (https://soundingsjohnbarker.wordpress.com/2014/11/07/make-mine-halibut-please-fish-and-chips-catholic-on-friday/) I wrote that until Blessed Pope Paul VI proclaimed Paenitemini (Apostolic Constitution On Penance) on Feb. 17, 1966, which allowed episcopal conferences to permit Catholics in their jurisdictions to substitute some other penitential practice aside from abstaining from meat on Fridays. Catholics had been eating fish on Friday under an edict in force in the universal church since Pope Saint Nicholas 1, also known as Saint Nicholas the Great, in 851. With the exception in Canada of Ash Wednesday and Good Friday in accordance with the prescriptions of Canon 1253, proclaimed in 1983. Fridays are days of abstinence, but Canadian Catholics can substitute special acts of charity or piety on this day.

No need to feel too sorry though for us fish eaters for having to forgo meat on Fridays from 851 to 1966. We made up for it on an annual basis on “Fat Tuesday,” which fell on Feb. 28 this year. Fat Tuesday. Mardi Gras.  Máirt Inide. Dydd Mawrth Ynyd.  Fastnacht. Fastelavn. Sprengidagur.  Güdisdienstag. Vastlapäev.  Užgavėnės.  Fettisdagen. Laskiainen. Shrove Tuesday. Call it what you will, but we made sure we ate  – and ate big and ate rich – on this moveable feast, based on the lunar cycles of the moon – the last day of Shrovetide before the penitential season of Lent begins on Ash Wednesday, which is its colloquial name.  Dating to the A.D. 900s, the official name is the Day of Ashes. Come to think of it, even though we can eat meat on Fridays now outside of Lent, we remain fond of Shrove Tuesday.

“If smell and sound are important to Catholics, so, too, taste,” I wrote in a blog post headlined “With our O antiphons, Smoking Bishops and ‘sinful servants’ we are the Church Militant on Earth.” I noted that we had borrowed the “Smoking Bishop,” a mulled wine wassail, “in a spirit of ecumenical breaking of bread at table” from our “Anglican or Episcopalian brothers and sisters, particularly Charles Dickens, a heterodox Anglican if ever there was one, who wrote A Christmas Carol after he journeyed to Lancashire in the summer of 1843 to see for himself how life was lived in the industrial north of England. He completed the book that fall in six weeks and the book was published on Dec. 19, 1843 (https://soundingsjohnbarker.wordpress.com/2014/12/18/with-our-o-antiphons-smoking-bishops-and-sinful-servants-we-are-the-church-militant-on-earth/).

“A merry Christmas, Bob!” said Scrooge, with an earnestness that could not be mistaken, as he clapped him on the back. “A merrier Christmas, Bob, my good fellow, than I have given you, for many a year! I’ll raise your salary, and endeavour to assist your struggling family, and we will discuss your affairs this very afternoon, over a Christmas bowl of Smoking Bishop, Bob!”

It is in that spirit we offer you this recipe for a Smoking Bishop, courtesy of Cedric Dickens, a great-grandson of Charles Dickens, published in his 1988 book, Drinking with Dickens:

Smoking Bishop

6 Clementines
1/2 C sugar
30 cloves
8 C moderately sweet red wine
1 bottle ruby port

Bake the oranges in a medium oven for about 20 minutes. Stick cloves into the oranges and then put them into a large bowl. Pour the wine over them and add the sugar. Cover and leave in a warm place for 24 hours. Squeeze the juice from the oranges and mix it with the wine. Add the port and heat the mixture in a pan. Do not boil. Serve hot.

And you can be pretty sure that while I might not post about it on soundingsjohnbarker, I’m quite likely to put in a bit of a plug on my Facebook page at least for annual Grilled Cheese Sandwich Day come Wednesday, April 12. I’ve done so for the last two years.

Melting cheese on top of bread is a culinary concept that has been around since the time of Ancient Rome,  but modern grilled cheese sandwiches, as we know them, didn’t become popular until the 1920s. Due to the ready availability of cheese and sliced bread for the average consumer by the early 20th century, they became an American staple, but a connoisseur’s love for grilled cheese sandwiches also spread around the world.

Thanksgiving, of course, gives me a change to give holiday nod to turkey, such as in this piece, “Mouthwatering American Thanksgiving recipes correction in the New York Times and other pardonable acts” (https://soundingsjohnbarker.wordpress.com/2014/11/27/mouthwatering-american-thanksgiving-recipes-correction-in-the-new-york-times-and-other-pardonable-acts/):

“Correction: November 26, 2014

“An article last Wednesday recommending a Thanksgiving dish from each state, with a recipe, contained numerous errors.

“The recipe from Connecticut, for quince with cipollini onions and bacon, omitted directions for preparing the quince. It should be peeled, cored and cut into 1-inch chunks. An illustration with the West Virginia recipe, for pawpaw pudding, depicted a papaya — not a pawpaw, which is correctly depicted above. The introduction to the recipe from Arizona, for cranberry sauce and chiles, misstated the origin of Hatch chiles. They are grown in New Mexico, not in Arizona.

“The introduction to the Delaware recipe, for du Pont turkey with truffled zucchini stuffing, referred incorrectly to several historical points about the Winterthur estate. It was an ancestral home of the du Pont family, not the sole one; it was established in 1837, not in 1810; the house was completed in 1839, not in 1837. The introduction also misstated the relationship of Pauline Foster du Pont to Eleuthère Irénée du Pont. Pauline was the wife of Mr. du Pont’s grandson, not his daughter-in-law.

And I wouldn’t be much of a former New Englander, if after enjoying a “blue” rare steak, I didn’t enjoy  scarfing down some super premium ice cream, like Steve’s Ice Cream, named after Steve Herrell, as it was in the early 1980s at the original location on Elm Street in Davis Square in Somerville, Massachusetts, or Ben & Jerry’s Homemade, Inc., which got its its start  in a renovated gas station at the corner of St. Paul and College streets  in Burlington, Vermont. In 1980, they were  showing movies on summer Saturday nights on an outside wall of the gas station, I remember.\

Burgers have been the continuing jackpot for my food entries, however, which may not surprise many. What might surprise you, however, is the relatively big numbers (outpacing anything I’ve written on Thompson city council, can you believe it?) has been for two posts on two defunct American burger chains, both of which also operated for a time in parts of Canada, particularly in the 1970s.

Apparently former employees of the two burger chains and hungry aficionados who remember them fondly, salivate, or so it seems, to a helping of words on the Red Barn and Burger Chef, gone, but never forgotten.

Both stories get read pretty much daily somewhere in the world and “Red Barn, Big Barney and the Barnbuster” (https://soundingsjohnbarker.wordpress.com/2014/09/13/red-barn-big-barney-and-the-barnbuster/) was published here back on Sept. 13, 2014, while “Burger Chef: The story of the greatest might-have-been in the history of the fast food business” (https://soundingsjohnbarker.wordpress.com/2016/03/13/burger-chef-the-story-of-the-greatest-might-have-been-in-the-history-of-the-fast-food-business/) appeared originally on March 13, 2016.

You can also follow me on Twitter at: https://twitter.com/jwbarker22

 

 

 

 

 

 

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Movies, Popular Culture and Ideas

Who shot the video store and how did Glenview, Illinois-based Family Video survive to thrive and still rent movies (and now sell pizza)?

blockbusterRogers

Family Video MarcosWindsorFV

While I well remember moving back to Peterborough from downtown Toronto in 1985 and living on Union Street in Peterborough, Ontario, some of the technological markers and milestones that came with the 1980s, were novelties at first; their impact on the popular culture, I only came to fully appreciate a bit later.

Take VCRs and the notion of renting videos for home movie viewing for instance. As a print journalism student at Loyalist College in Belleville, Ontario, writing for the college paper, The Pioneer, I had written a bit about the landmark prosecution under the old federal Copyright Act of Kawartha TV & Stereo at Park Street South and Lansdowne Street West in Peterborough in 1983, after an RCMP investigation involving allegedly bootleg videotapes. And I had also casually followed the analog videotape format cassette contest over the preceding decade between Sony’s Betamax video cassette, launched in 1975, and JVC’ s rival VHS cassette, which debuted a year later in 1976 – and eventually became the market leader after a long battle between the two (Sony announced last November it will stop selling Betamax video cassettes in March. Most studios stopped releasing videos in VHS format in 2006 and the last videocassette recorder (VCR) was manufactured in October 2008). But I hadn’t followed it all that closely since I didn’t own a VCR at the time that would play either of the incompatible formats.

Ted’s Place on Charlotte Street in downtown Peterborough changed all that for me in 1985 when I moved back to Peterborough, Ontario after a five-year hiatus living in Peterborough, New Hampshire, Boston, Belleville, Kingston, Cornwall, Oshawa and Toronto. You didn’t need a VCR renting movies from Ted Leveck. Ted would rent the machine to you also, along with the movies. As I recall, the rental VCR machine came in a bright radioactive Yellow 3 hard carrying case (sure to deter to theft by customers, I suppose, or perhaps a crime-of-opportunity mugging from a passerby, albeit not a common occurrence in mid-1980s Peterborough).

The VCR machine and yellow carrying case weighed, oh, I don’t know, about a ton combined, I suspect, as you struggled bravely to carry them either down the street home, or back to your vehicle, depending where you lived in relation to Ted’s Place, which you then set up when you got home to perhaps watch Back to the Future, Witness or The Breakfast Club for the first time. Picture, if you will, carrying the VCR in its yellow Ted’s Place case, as being in an admittedly less discrete way, due to its vibrant yellow colour, something like a White House military aide carrying the so-called “nuclear football,” more properly known as the president’s leather emergency satchel, which got its nickname because an early version of the SIOP (Single Integrated Operational Plan), the United States’ nuclear war plan code-named “dropkick,” and you’ve pretty much got the picture of both the mid-1980s VCR rental carrying case and geopolitics in the Age of Reagan.

At its zenith in the late 1980s, Ted Leveck had 100 VCR machines on any given day for rent going out the door and a backroom chock-a-block full of 10,000 VHS movies. Ted rented movies for almost 35 years from his location at 290 Charlotte St. in downtown Peterborough with his rental price of $2 each or three for $5 remaining unchanged. He closed his doors in the fall of 2013, two years after his wife, Brenda, died. Ted told Lance Anderson of Peterborough This Week that he wanted to retire while his health was good, and that he had other things he’d like to focus on, such as disc jokey-karaoke business, which he’d been operating as a sideline for years. “I like doing that and will have more time to do what I want to do,” Leveck said (http://www.mykawartha.com/news-story/4186863-ted-s-place-closing-down/).

When I found myself living and working in Yellowknife in 2001, Choice Video at 4915 48th St. was a good and loyal friend through many a January winter night in the Northwest Territories. When the Indian Residential Schools Truth and Reconciliation Commission visited Thompson, Manitoba at Riverlodge Place at 351 Jasper Ave. for two days of hearings on Sept. 25 and 26, 2012, I found myself during a break chatting with Commissioner Marie Wilson, a well-known former CBC broadcast journalist and manager from Yellowknife, who spent most of her career in the North, and has been married for 40 years to former NWT premier Stephen Kakfwi, who is Slavey and from Fort Good Hope in the Sahtu in the lower Mackenzie Valley. Stephen was premier when I lived in the NWT and we joked about how in Yk 15 years ago, it wasn’t at all unusual for a journalist to bump into the premier on a Saturday night at Choice Video as they both browsed for a video to enjoy at their leisure. Perhaps not so likely in Toronto. Sadly, Choice Video closed its doors in 2013.

What killed the video movie rental business over the last five years with the exception of a handful of interesting and exceptional outliers such as Chicago-based Family Video is still a matter of some debate. Netflix, the California company founded in 1997 and famous for riding the tide from its original core business model of mailing out DVDs to customers for rental to becoming a huge provider of video-on-demand via the Internet when the DVD business died one day in 2011, is often blamed as a major culprit, but really all Netflix was doing was adapting to at-home movie watchers trending toward video-on-demand; a trend that impacted their old business model just as negatively as bricks-and-mortar video stores chains, such as Blockbuster, which operated internationally in the United States, Canada, Australia, Brazil, Denmark, Ireland, Japan, Peru and the United Kingdom.

Blockbuster’s major competitors in the United States and Canada included Wilsonville, Oregon-based Hollywood Video, founded in 1988, and Dothan, Alabama-based Movie Gallery, founded also in 1985 like Blockbuster. Movie Gallery eventually took over the larger Hollywood Video 10 years ago in January 2005, but all three entities – Blockbuster, Hollywood Video and Movie Gallery all ended up in bankruptcy proceedings.

While Netflix and video-on-demand via the Internet is routinely proffered as the explanation for Blockbusters demise, other observers blame the company’s penchant for negotiating top-of-the market expensive leases at many of its locations that it was locked into and unable to renegotiate with its landlords when everything went south, combined with its infamous “late fees,” which were deeply unpopular with customers, as other important factors in killing the chain.

Truth is the drop in demand for DVD rentals, combined with an ill-timed price increase in 2011, also resulted in a heavy hit for Netflix, which lost 800,000 U.S. subscribers in the third quarter of 2011, while its stock price plunged 35 percent and the company lost more than $11 billion in value, before rebounding.

Blockbuster closed its doors here in Canada in the fall of 2011 because Grant Thornton Ltd., the court-appointed bankruptcy receiver of Blockbuster Canada Co., couldn’t find a buyer for the rental retailer’s remaining 253 retail stores and related operations.

In Canada, Blockbuster was also competing against Rogers, which closed its Rogers Plus corporate store in the Burntwood Plaza here in Thompson, across the street on Selkirk Avenue from where Blockbuster was in Thompson Plaza, in December 2011, less than four months after Blockbuster closed on the other side of the street, and just as the Blu-ray optical disc format, which has more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc, appeared for one brief moment to matter before video-on-demand left both formats on the shelf.

Mark Matiasek, then general manager of Thompson Community Development Corporation, better known as Thompson Unlimited, the city’s economic development corporation established in 2003, called what was happening to video chain stores in Thompson and elsewhere at the time an example of “globalization at the local level.” By mid-April 2012, Rogers had exited the video rental market across Canada at its remaining 460 locations. With the video business making up less than one per cent of the company’s annual revenues, Rogers said it had been planning its exit since 2009 from what it also said was a money-losing rental business for them. A big part of Rogers’ strategy to meet and beat that competition was Rogers On Demand Online, offering premium produced video entertainment on the web with on-demand access to hit TV shows, movies and clips along with web-only exclusives and more, “anywhere, anytime,” Leigh-Ann Popek, senior manager for media relations for Rogers Communications Inc. in Toronto, said in an interview Dec. 5, 2011. Members could watch their favorite shows and discover new ones, whether at home, at the office or on the go. Rogers Communications Inc. operates Rogers Wireless, Canada’s largest wireless voice and data communications services provider, Rogers Media and Rogers Cable. In September 2010, Rogers Communications Inc. announced it had nearly 250,000 Rogers On Demand Online customers, 10 per cent of its cable customer base at the time, and was ready to roll out Rogers On Demand Online rentals Canada-wide as of October 2010.

Englewood, Colorado-based market research firm IHS said in April 2012 the number of video stores had been in contraction since lower cost movie rental kiosks and online streaming offerings, such as on-demand movies and services such as Netflix entered the mainstream. According to statistics from IHS, 2012 would mark the first year that the number of TV shows and movies legally streamed and downloaded from online sources would surpass the demand for those films and shows on physical discs, such as DVDs.

IHS said at the peak of popularity for movie rentals in 1989 there were more than 70,000 stores, including grocery stores and local rental shops, offering movie rentals in the United States. Just 11 years later in 2000 that number had already dropped dramatically to 27,882. The number comes from a  study that included stores that offered more than 100 copies of movies for rent and derived at least half of their incomes from video and DVD rentals.

Blockbuster was once the king of movie rental stores. At its peak, it had about 60,000 employees and more than 9,000 stores. On May 24, 2011, Blockbuster announced that that 146 stores, accounting for approximately 35 per cent of the company’s stores in Canada, would be shut down effective June 18, 2011, resulting in the loss of about 1,400 employees jobs.

On Aug. 31, 2011 Blockbuster announced that no buyer could be found for the remaining 253 stores that were acceptable to the court-appointed bankruptcy receiver, and that it would wind down operations and liquidate all remaining Blockbuster stores by Dec. 31, 2011, allowing it to benefit from the holiday shopping season in markets that warranted it.

Blockbuster opened its first store in Dallas in 1985 and in Canada in 1989. The formerly profitable Blockbuster Canada was an indirect wholly-owned subsidiary of the long-troubled American parent company Blockbuster Inc. On March 31, 2010, Blockbuster Canada provided an unlimited guarantee toward the financial obligations of Blockbuster Inc. to Hollywood movie studios to ensure the continued supply of DVD product to Blockbuster stores in both countries. Blockbuster in the United States, however, filed for bankruptcy protection less than six months later on Sept. 23, 2010 and Dish Network, another Englewood, Colorado-based company, purchased its American assets on April 11, 2011. Through mid-January 2011, however, Blockbuster Inc. racked up some US $70 million in unpaid obligations to the studios, for which they demanded payment from Blockbuster Canada in February 2011, sealing the demise of the Canadian operation.

Blockbuster’s store here had good enough revenues that when 146 stores, accounting for approximately 35 per cent of the company’s stores in Canada, were closed on June 18, 2011, Thompson wasn’t among them. But when on Aug. 3, 2011 Blockbuster announced that no buyer could be found for the remaining 253 Canadian Blockbuster stores that were acceptable to the court-appointed bankruptcy receiver, and that it would wind down operations at the rest of the stores by Dec. 31, 2011. The Thompson Blockbuster, located in Thompson Plaza, closed in September.

Believe it or not, there are still about 35 Blockbuster video stores converted from franchises to cheaper-to-operate Dish Network licensees that lived on after the parent company shut down in January 2014, becoming what are often called “zombie” stores in Alaska and Texas, where 19 of them are owned by Alan Payne of Austin, Texas-based Border Entertainment. He is still running  10 Blockbuster stores in Texas along the United States-Mexico border, one each in Mission, McAllen, Edinburg, Harlingen, Weslaco and five in El Paso, and another nine stores in Alaska, including in Sarah Palin’s hometown of Wasilla.

Rentrak Corporation, a Portland, Oregon-based global media measurement and research company serving the entertainment industry, reports the U.S. video rental business has collapsed from more than 19,000 brick-and-mortar stores at its peak to 4,445 as of last month. But Chicago area Family Video has added stores in recent years, “attracting customers who don’t like the selection at Redbox or who don’t want to commit to a digital subscription with Netflix,” Indianapolis Star staff reporter James Briggs notes in a fascinating story published Dec. 30, 2015, which you can read here in its entirety at http://www.indystar.com/story/money/2015/12/30/you-can-still-rent-movies-indy-family-videos-ceo-explains-why-wont-change/77475656/

Redbox Automated Retail, LLC, headquartered in Oakbrook Terrace, Illinois, was founded in 2002 by McDonald’s – as in the hamburger folks from Illinois also –and its distinctive bright red kiosks, which take up less than 12 square feet of a retailer’s space, are within a five-minute drive of nearly 68 per cent of the population of the United States, says Outerwall Inc., of Bellevue, Washington, which now owns Redbox. The company’s signature red colour kiosks are located at convenience stores, fast food restaurants, grocery stores, mass retailers and pharmacies.

The company test-marketed the Redbox concept in Canada for three years from February 2012 to February 2015 before pulling the plug on its Canadian operation, citing low demand.

In 1946, Clarence Hoogland started Midstates Appliance & Supply Company, a wholesale distribution business, which would eventually lead circuitously to the founding of Glenview, Illinois-based Family Video in 1978. Clarence’s, son, Charlie Hoogland, began to run the company in 1953. It was under Charlie that Midstates Appliance & Supply Company, a distributor for Magnetic Video Corporation, which became the first corporation to release theatrical motion pictures onto Betamax and VHS that year, found itself stuck with a bun of unwanted videos in 1977. After some legal maneuvering, Family Video set up shop to rent the videos out in 1978. Today, Family Video has 777 stores and more than 7,000 employees in 19 U.S. states and Canada. Most are in the U.S. Midwest, with about 80 video stores in Indiana, including eight stores in Indianapolis. Family Video also has nine stores in Canada, all in Ontario and all but one in southwestern Ontario, after expanding into the Canadian market in 2012. There are stores in Burlington, Hamilton, LaSalle, Sarnia, St. Thomas, Tecumseh, Welland, Windsor and Sault Ste. Marie in Northern Ontario. The stores are open seven days per week from 10 a.m. until 11 p.m. American locations are open also from 10 a.m. until 11 p.m. or midnight.

There are more than 30 Family Video stores, with their evergreen-coloured awnings, fronted by tall glass obelisks and a slanted orange logo, in the suburban Chicago area. In 2012, privately owned Family Video, surpassed Blockbuster as the largest movie and game rental chain in the United States.

Family Video owns its own real estate and has shrunk the retail space of its stores from 7,000 square feet to 5,000 square feet in recent years as more compact DVDs replaced bigger video boxes and he stores didn’t need as much space. Legacy Pro is the real estate division of.

In the early 1980s, Legacy Pro began buying old gas stations and converting them to house Family Video stores. Legacy Pro has more than 800 properties across 19 states, primarily in the Midwest. With build-to-suit locations, shopping centers, and pre-existing retail space, it has a diverse collection of tenants from Fortune 500 companies to local community retailers, usually anchored by a Family Video store in high-traffic, high visibility neighborhood locations.

The current company president, Keith Hoogland, grandson of the founder, has headed Family Video since 1994, and told the Indianapolis Star last month, “If you ever go by our stores on a Friday night, at 6:30 or 7, you’re going to see a lot of people in our stores. It’s cranking. And it’s fun.”

He went onto say, “What happened is people stopped thinking it’s cool to go to brick-and-mortar video stores. But the reason they stopped is Blockbuster and Hollywood closed, and Movie Gallery, so there’s this void on the East Coast,” Hoogland said. “We were the third-largest chain and now we’re the largest. If we were all over the country, I think people would still be going to brick-and-mortar stores and renting videos.”

Hoogland argues people never stopped loving the experience of browsing in their neighborhood video store. Most just ran out of options to do that.

With at least 1,500 square feet of excess retail space in many of its stores as DVDs replaced bigger video boxes on the shelf, Hoogland brainstormed about how that space might used in some of the locations. His solution. Teaming up with Marco’s Pizza of Toledo, Ohio. Marco’s Pizza, founded in 1978 by Pasquale “Pat” Giammarco, is one of the fastest-growing pizza franchise operations in the United States. The Toledo-based delivery pizza franchisor opened 116 stores in 2015, and is expecting to open another 150 this year. Pizza is a $46- billion market in the United States that continues to grow at a rate of about one to two per cent per year.

Marco’s Pizza has more than doubled its national footprint since joining forces with Family Video in 2012. It operates now in 29 U.S. states from California to Florida and outside of the United States has locations in the Bahamas and Panama.

In 2014, “the duo experienced phenomenal growth with the opening of 52 locations,” says Bryon Stephens, president and chief operating officer of Marco’s Pizza, which has an order window inside most Family Video locations for easy pizza carryout service. The cut-through window between the two stores let’s the pizza smell waft into the Fmily Video side from the Marco’s Pizza size and perhaps inspire movie video browsers to order a pizza without ever leaving the video aisles.

Delivery customers benefit, too, because Family Video offers delivery of movies with online pizza orders, and people can give their movies to pizza delivery drivers to take back to the store.

As a privately held company,  Family Video doesn’t have to disclose exact numbers, but the company says they opened around 18 video stores in 2012 and more than 10 in 2013. In October 2014, Family Video’s same-store sales rose 4½ per cent over the year before. According to Hoogland, the company’s same-store sales, which indicate that a retailer is growing without opening stores, have gone up in 29 of the past 30 years, with 2004 as the only exception.

IBISWorld estimated in 2013 the average storefront video rental shop has a razor-thin 3½ percent estimated profit margin.

Family Video uses low prices and forgiving late-return policies to build a loyal base of customers who live within three miles of a store.

“In Chicago or New York or LA, we kind of have this assumption that everybody’s using on-demand and iTunes and Netflix,” Russ Crupnick, video industry analyst for Port Washington, New York-based NPD Group Inc., told the Chicago Sun-Times two years ago. “The reality is that the majority of people don’t. I always thought the experience of being in the store, browsing, getting recommendations from a clerk that knew what they were talking about were very valuable experiences. Frankly, I don’t think they’re experiences that digital has replicated quite as well.”

As for the Hooglands, they have always been entrepreneurial, going right back to the beginning in the mid-1940s with Midstates Appliance & Supply Company. As the Chicago Sun-Times noted in its Jan. 17, 2014 story headlined, “If you saw Family Video’s profits, you’d open a video store too” the Hooglands have sold dial-up Internet service, commercial coffee machines, mood rings, 10-foot satellite dishes and microwave popcorn, among other things. The also own a fibre-optic network near Peoria, Illinois and a chain of fitness centres.

“We said, ‘Boy, when the video business ends, if it ever does, what are we going to be left with?’” Hoogland told the Chicago Sun-Times (http://chicago.suntimes.com/news/7/71/790445/if-you-saw-family-videos-profits-youd-open-a-video-store-too). “Let’s say we were leasing a store. We moved the store down to the corner where the gas station was. And guess what happened? Our business went way up.

“McDonald’s flips burgers to buy their properties,” Hoogland says. “We rented movies to buy real estate.”

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