Journalism

Earth faces sixth extinction-level event, scientists say, while the mass media, as we know it, faces its first, according to the fossil record compiled by today’s advertisers and readers/viewers

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A research article published by the American Association for the Advancement of Science last June 19 by scientists Gerardo Ceballos, Paul R. Ehrlich, Anthony D. Barnosky, Andrés García, Robert M. Pringle and Todd M. Palmer from Stanford, Princeton and Berkeley universities in the United States suggests that the world has begun a sixth extinction-level event, this one driven primarily by humankind. Mind you Ehrlich’s 1968 best-seller, The Population Bomb, should have had us pretty much extinct by now anyway, had it come to pass, so who knows?

Meanwhile, as scientists pronounce on the likelihood of a sixth mass extinction for the Earth  – to wit, the Holocene extinction, advertisers and readers are delivering a similar message, or so it seems, to what’s left of the incredibly shrinking mass media manufacturers, which are in some ways today’s equivalent to yesterday’s buggy whip, typewriter and video store retailers. Blockbuster, we hardly knew you.

As for so-called “digital disruption,” well, it’s not just digital disrupting the heirs of Gutenberg these days, and it’s no longer just a disruption. Can you say ad blockers and mobile platform-of-the day?

Back around the dawn of the 21st century, when newspapers still had a few new millennium choices or even just good bets that might have ensured their survival on some sizeable scale, there was talk about the theory of disruptive innovation invented by Clayton Christensen, of Harvard Business School.

The “innovator’s dilemma” for print media newspapers was the difficult choice they faced sometime between the mid-1990s and the 2000 Millennium (it really was in retrospect, with the benefit now of uncorrected 20/20 hindsight, a much narrower window of about five years, give or take, than publishers realized before they were left behind forever) in choosing between trying to hold onto readers in their existing market by doing the same thing a bit better (the Glacier Media-owned Thompson Citizen and Nickel Belt News, for instance, went online with the same content only slightly repackaged from their print editions in June 2009, about a dozen or more years after most larger Canadian daily newspapers did pretty much the same thing) or capturing new markets by embracing and adapting to new technologies and adopting new business models.

Where are we today, 16 years post-millennium?

Consider these three exhibits, if you will.

Exhibit 1: Jeff Gaulin graduated from journalism school at the University of Western Ontario in 1995. He started Jeff Gaulin’s Journalism Job Board that same year as an online employment service to help his classmates find work after graduation. His job board quickly became the go-to online job board for new journalism graduates across Canada looking for their first job and to a lesser but not insignificant extent also became an important resource for even experienced journalists looking to switch jobs. I landed four newspaper jobs off it myself in a six-year period between 2001 and 2007.

Before Jeff Gaulin’s Journalism Job Board came on the scene, aspiring journalism job applicants, believe it or not, often sent out resumes hit-or-miss over the transom in 9 x 12 brown envelopes, which also contained their “clips.” As terribly inefficient and labour intensive as that was, it actually worked. At least sometimes. I landed at least a couple of my early daily newspaper jobs in the 1980s that way.

I also interviewed a fair number of job candidates between 2004 and 2013, as a result of Jeff’s job board, and was involved in hiring a number of them as reporters. As recently as several years ago, it wasn’t unusual to see 60 to 70 print jobs advertised on any given day, although the number fluctuated, and dropped briefly but dramatically in 2008-09, during the Great Recession, before rebounding.

As of noon today, there were just eight print media jobs from coast-to-coast listed on Jeff Gaulin’s Journalism Job Board. Eight. And if you think things might be better on the digital side in Jeff’s “new media” section, think again. It has four – half as many – jobs advertised as the “print” section.

Exhibit 2? RBC Dominion Securities just cut its price target on Postmedia Network Canada Corp., publisher of the National Post and proprietor of Canada’s largest newspaper chain and various digital media properties, to zero from $0.50.

Zero. As in zero-sum game.

Exhibit 3:

Mass extinction, niche survival.

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Journalism

Who’d a thunk it? Readers says it’s a toss-up when it comes to whether robo-journalists write better than human journalists

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OK … we’ve all heard the phrase “fishwrap” applied derogatorily by critics assessing the quality of newspapers wherever they live from time to time.  Methinks some weeks that does a disservice to how my favourite pickerel from Paint Lake should be treated, but it isn’t just local newspapers that are problematically bad at times. Take the venerable Associated Press, affectionately known by working journos simply as the AP. They managed to move this alert last Wednesday: “BC-APNewsAlert/17. New York Yankees Hall of Fame catcher Yogi Bear has died. He was 90.” Actually, Yogi Bear, the beloved Hanna-Barbera cartoon character is only 57. He was created in 1958, making his début as a supporting character in The Huckleberry Hound Show, and was the first breakout character created by Hanna-Barbera and was eventually more popular than Huckleberry Hound.

Yogi Berra, the beloved baseball player, on the other hand, was created in 1924 and born in 1925. A native of St. Louis, Berra signed with the New York Yankees in 1943 before serving in the U.S. Navy in the Second World War. He made his major league début in 1946 and was a stalwart in the Yankees’ lineup during the team’s championship years in the 1940s and 1950s.

Berra was a power hitter and strong defensive catcher. He caught Yankees’ pitcher Don Larsen’s perfect game on Oct. 8, 1956, in Game 5 of the 1956 World Series against the Brooklyn Dodgers, the only perfect game in Major League Baseball (MLB) post-season history. After playing 18 seasons with the Yankees, Berra retired following the 1963 season. Berra was also famous for his string of truisms, tautologies and malapropisms, including “Nobody goes there any more; it’s too crowded,” along with, “It ain’t over til it’s over” or, “Anyone who is popular is bound to be disliked,” as well as, “Half the lies they tell about me aren’t true” and, “If you ask me anything I don’t know, I’m not going to answer.” My personal favourite, which I managed to inject into several columns, editorials or news stories over the years, was the well-known, “This is like déjà vu all over again,” which I had used again as recently as Aug. 24, less than a month before Yogi Berra died.

It was while I was pondering how a boo boo like the Yogi Bear/Yogi Berra obituary mix-up happens in journalism (I suspect the eagle-eyed Ranger John Francis Smith from Jellystone Park would have known the difference) that I came across the latest information on robo-journalism (not to be mixed up with Tory robo-calls during the 2011 federal election campaign, I should point out to my friends still remaining in Canadian journalism.) Turns out that unlike most human journalists, who are for the most part seriously mathematically challenged, robot journalists that already work for such illustrious newspapers as the New York Times and Los Angeles Times, as well as Forbes, the storied business magazine, have shown a natural aptitude for data, making them ideal for the sports and business desks, and as such are now about ready to branch out into breaking news and investigative journalism.

Neil Sharman (believed to be a human writer) and former head of research and insight at Telegraph Media Group on Buckingham Palace Road in London, writing Sept. 22 in TheMediaBriefing, also based in London, noted that robots, “Like junior reporters … can learn from and draw on a back catalogue of great writing – but with more powerful memories and analytical techniques.” You can read Sharman’s full piece here:  http://www.themediabriefing.com/article/robo-journalism-the-future-is-arriving-quickly

“Machines are adept at investigating data sets,” Sharman says. “Publishers have set them to tax records, homicide data, meteorological reports and more –looking for patterns and describing them. They’re thorough, not prone to error and they’re fast.

“The LA Times uses robo-journalism to break news about earthquakes because machines can analyse geological survey data faster than a human. It takes under five minutes to spot a story and get it online.”

Tim Adams, a staff writer for the “The Observer: The New Review” at London’s The Guardian newspaper, wrote a piece June 28 on Kris Hammond, a professor of journalism and computer science at Northwestern University and co-founder and chief scientist at Chicago-based Narrative Science, which developed a writing program for robots known as “Quill.” Hammond also founded the University of Chicago’s Artificial Intelligence Laboratory. He told Adams, “we are humanizing the machine and giving it the ability not only to look at data but, based on general ideas of what is important and a close understanding of who the audience is, we are giving it the tools to know how to tell us stories.”

Adams observes, “It’s not deathless prose – at least not yet; the machines are still ‘learning’ day by day how to write effectively – but it’s already good enough to replace the jobs once done by wire reporters. Narrative Science’s computers provide daily market reports for Forbes as well sports reports for the Big Ten sports network. Hammond predicts that 90 per cent of journalism will be written by computer by 2030. Automated Insights, one of Narrative Sciences competitors, based in Durham, North Carolina, does all the data-based stock reports for AP.

Adams also notes that “last year, a Swedish media professor, Christer Clerwall, conducted the first proper blind study into how sports reports written by computers and by humans compared. Readers taking part in the study suggested, on the whole, that the reports written by human sports journalists were slightly more accessible and enjoyable, but that those written by computer seemed a little more informative and trustworthy.”

Clerwall, an assistant professor in media and communication studies at Karlstad University in Karlstad, Sweden concluded that “perhaps the most interesting result in the study is that there are [almost] no… significant differences in how the two texts are perceived.”

In terms of narrative arcs, Hammond says, “Like any decent hack, the machine is coming to learn that there are only five or six compelling tales available: back from the brink, outrageous fortune, sudden catastrophe and so on.”

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